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A Glimpse into Sarafina Pavlak

A highly creative and inspired designer passionate about print and digital media. An organized and efficient professional who thrives
in high-pressure, fast-paced environments and enjoys collaborating with clients and coworkers to achieve their goals. Continuously stays
up-to-date with the latest trends in graphic design, always seeking unique ideas and innovative solutions.

Experience

Generation Love Clothing | Junior Graphic Designer | Present

Create branded materials and marketing assets.

Collaborate directly with the Social Media manager to design social media assets.

Execute email design layouts and provide assets for scheduling weekly.

Color correct and retouch garments on-model and product images.

Review, resize, and file images.

Conceptualize and craft digital assets for website and advertisements.

Ensure brand continuity with garments, lighting, and color consistency.

Support all-around photoshoot production.

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Century 21 Stores | Graphic Designer | 2023

Collaborated closely with the Vice President of Marketing and Art Director to drive project initiatives.

Responsible for conceptualizing and crafting high-quality marketing signage, wayfinding solutions,     and wall decals for in-store and back-of-house.

Contributed to the successful rebranding of the Century 21 Stores.

Designed and delivered compelling email newsletters on a weekly basis.

Led the development of cohesive brand elements for events, encompassing logos, store marketing signage, digital advertisements, emails, and website signage.

Assisted in photoshoot planning, prepping, mood boards, shot lists, decks, and styling.

Directly collaborated with the Social Media Manager to strategize and implement content plans.

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WestFair Communications | Art Director | 2020-2023

Reported and collaborated directly with the Publisher and Co-Publisher/Creative.

Designed business & lifestyle magazine, both print and digital formats from concept to completion on a monthly basis.

Directly collaborated with the Senior Editor to curate content and material.

Successfully rebranded a lifestyle magazine into a dynamic business and lifestyle publication.

Responsible for researching, organizing, and designing the digital Business Journal, overseeing the entire process from concept to completion on a weekly basis.

Collaborated closely with the sales team to develop necessary promotional materials, contributing to the successful closure of contracts.

Developed in-house advertisements, sales flyers, presentations, proposals, and promotional materials, maintaining a consistent and polished brand image.

Engaged directly with clients to create tailored advertisements, promotional materials, and email newsletters, fostering strong collaborative relationships.

Designed and delivered compelling email newsletters on a weekly basis.

Worked closely with the Marketing & Events Director to contribute to the branding and marketing efforts of the company, including social media initiatives and in-house events.

Updated the company website daily with the latest content, ensuring a current and dynamic online presence.

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Cottages & Gardens Magazine Design Intern | 2019

Worked directly with the Art Director.

Contributed in designing editorial layouts for the Connecticut, New York City, and Hampton editions. 

Conducted thorough research and meticulously organized photographs to enhance visual elements.

Skills

• Adobe InDesign 

• Adobe Illustrator

• Adobe Photoshop

• Adobe Acrobat

• Microsoft Word

• Microsoft PowerPoint

• Microsoft Excel

• Canva

• Shopify

• WordPress

• Mailchimp

• Outlook

Typography

Photography

• Illustration

To learn more about Sarafina click the link to download her full resume.

©2020 by Sarafina Pavlak.

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