A Glimpse into Sarafina Pavlak
A highly creative and inspired designer passionate about print and digital media. An organized and efficient professional who thrives
in high-pressure, fast-paced environments and enjoys collaborating with clients and coworkers to achieve their goals. Continuously stays
up-to-date with the latest trends in graphic design, always seeking unique ideas and innovative solutions.
Experience
Generation Love Clothing | Junior Graphic Designer | Present
• Create branded materials and marketing assets.
• Collaborate directly with the Social Media manager to design social media assets.
• Execute email design layouts and provide assets for scheduling weekly.
• Color correct and retouch garments on-model and product images.
• Review, resize, and file images.
• Conceptualize and craft digital assets for website and advertisements.
• Ensure brand continuity with garments, lighting, and color consistency.
• Support all-around photoshoot production.
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Century 21 Stores | Graphic Designer | 2023
• Collaborated closely with the Vice President of Marketing and Art Director to drive project initiatives.
• Responsible for conceptualizing and crafting high-quality marketing signage, wayfinding solutions, and wall decals for in-store and back-of-house.
• Contributed to the successful rebranding of the Century 21 Stores.
• Designed and delivered compelling email newsletters on a weekly basis.
• Led the development of cohesive brand elements for events, encompassing logos, store marketing signage, digital advertisements, emails, and website signage.
• Assisted in photoshoot planning, prepping, mood boards, shot lists, decks, and styling.
• Directly collaborated with the Social Media Manager to strategize and implement content plans.
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WestFair Communications | Art Director | 2020-2023
• Reported and collaborated directly with the Publisher and Co-Publisher/Creative.
• Designed business & lifestyle magazine, both print and digital formats from concept to completion on a monthly basis.
• Directly collaborated with the Senior Editor to curate content and material.
• Successfully rebranded a lifestyle magazine into a dynamic business and lifestyle publication.
• Responsible for researching, organizing, and designing the digital Business Journal, overseeing the entire process from concept to completion on a weekly basis.
• Collaborated closely with the sales team to develop necessary promotional materials, contributing to the successful closure of contracts.
• Developed in-house advertisements, sales flyers, presentations, proposals, and promotional materials, maintaining a consistent and polished brand image.
• Engaged directly with clients to create tailored advertisements, promotional materials, and email newsletters, fostering strong collaborative relationships.
• Designed and delivered compelling email newsletters on a weekly basis.
• Worked closely with the Marketing & Events Director to contribute to the branding and marketing efforts of the company, including social media initiatives and in-house events.
• Updated the company website daily with the latest content, ensuring a current and dynamic online presence.
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Cottages & Gardens Magazine | Design Intern | 2019
• Worked directly with the Art Director.
• Contributed in designing editorial layouts for the Connecticut, New York City, and Hampton editions.
• Conducted thorough research and meticulously organized photographs to enhance visual elements.
Skills
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Adobe Acrobat
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• Canva
• Shopify
• WordPress
• Mailchimp
• Outlook
• Typography
• Photography
• Illustration